Union Bank PLC – Digital Marketing

Clients:

UBPLC

Category:

Digital Marketing

Date:

20 NOV, 2021

Union Bank PLC - Digital Marketing Excellence

Project Overview:

Fintechpen has been a strategic partner to Union Bank Plc for the past three years, providing comprehensive digital marketing solutions. Our expertise has been instrumental in enhancing the bank's online presence and driving customer engagement.

Key Responsibilities:

Search Engine Optimization (SEO): Conducted in-depth keyword research and optimized website content to improve search engine rankings for relevant terms.
Local SEO: Implemented strategies to enhance the bank's visibility in local search results, targeting specific regions and demographics.
Technical SEO: Conducted technical audits to identify and resolve website issues that could impact search engine performance.
Content Creation: Developed high-quality, informative content, including blog posts, articles, and social media updates, to engage the target audience.
Website Optimization: Continuously monitored and optimized the bank's website for speed, user experience, and mobile responsiveness.

Fintechpen's digital marketing efforts have played a crucial role in Union Bank Plc's online success. Our expertise in SEO, content creation, and website optimization has helped the bank achieve its digital marketing goals and establish a strong online presence.

Achievements:

Significantly increased organic website traffic and improved search engine rankings for key terms.
Enhanced the bank's local search visibility, driving foot traffic to branches.
Improved website conversion rates through optimized content and user-friendly design.
Strengthened the bank's brand reputation and online presence.